Emarketing Excellence
Format: Paperback
ISBN13: 9780750663595
Paperback|9780750663595
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Overview
As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is: * Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation. * Practical - case studies from B2C, B2B, NfP, large and small organisations as practical. UK and European emphasis. * Balanced - insights based on industry research, reports and some academic work where appropriate. Also a range of viewpoints - not just the author's view, but also other leading opinion formers. * Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date * Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter. * Successful- The first ed has sold 3,700 copies * Provides guidance on how to write, edit and publish more effective content for the online readership * Addresses B2B issues as well as B2C * Set out in a clearly structured style to ensure the points being made are easily accessible
| ISBN-13 | 9780750663595 |
|---|---|
| ISBN-10 | 0750663596 |
| Weight | 1.50 Pounds |
| Dimensions | 7.00 x 1.00 x 9.00 In |
| List Price | $35.95 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 360 pages |
| Publisher | Butterworth-Heinemann |
| Published On | 2005-08-01 |
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[ No Hassle 30 Day Returns ] [ Edition: second ] Publisher: Butterworth-Heinemann Pub Date: 8/15/200...
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