Electronic Commerce
Format: Paperback
ISBN13: 9780030265334
Paperback|9780030265334
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Overview
This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i.e., Harvard Business School, European Case Clearing House. * The text has an international scope. Electronic Commerce examples from throughout the world are used, and all monetary values are expressed in US dollars and Euros.
| ISBN-13 | 9780030265334 |
|---|---|
| ISBN-10 | 0030265339 |
| Weight | 0.88 Pounds |
| Dimensions | 8.50 x 0.25 x 10.75 In |
| List Price | $60.00 |
| Format | Paperback |
|---|---|
| Pages | 162 pages |
| Publisher | Harcourt College Pub |
| Published On | 1999-07-01 |
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Bonita
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