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Overview
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today�s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
| ISBN-13 | 9781305867819 |
|---|---|
| ISBN-10 | 1305867815 |
| Weight | 2.15 Pounds |
| Dimensions | 7.25 x 1.00 x 8.75 In |
| List Price | $188.00 |
| Edition | 12th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Publisher | Cengage Learning |
| Published On | 2016-02-26 |
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