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Overview
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.
| ISBN-13 | 9781285425436 |
|---|---|
| ISBN-10 | 128542543X |
| Weight | 2.05 Pounds |
| Dimensions | 7.25 x 1.00 x 9.00 In |
| List Price | $188.00 |
| Edition | 11th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Publisher | Cengage Learning |
| Published On | 2014-05-07 |
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