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Overview
This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.
| ISBN-13 | 9780536862549 |
|---|---|
| ISBN-10 | 0536862540 |
| Format | Paperback |
|---|---|
| Pages | xxi, 552 pages |
| Publisher | Pearson Custom Pub |
| Published On | 2005-01-01 |
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HPB-Red
Dallas, TX, USA
Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
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HPB-Red
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Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
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Colorado Springs, CO, USA
Paperback. 8vo-over 7¾"-9¾" tall. Immaculate and unread; 552pp., including index, plus student appe...
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Wagon Wheel Books
DFW, TX, USA
Paperback. cover and corner wear. light soiling on book edge. creased covers.
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