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Overview
This briefer text gives students an overview of managerial and technicalconcepts of e-commerce. The material follows a life cycle approach toshow students the entire process of e-commerce from vision orstrategic planning to fulfillment for delivery of products and serviceswith the goal of customer satisfaction.
| ISBN-13 | 9780131735217 |
|---|---|
| ISBN-10 | 0131735217 |
| Weight | 1.75 Pounds |
| Dimensions | 7.00 x 0.75 x 9.25 In |
| List Price | $147.00 |
| Edition | 3rd Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 576 pages |
| Publisher | Pearson College Div |
| Published On | 2006-02-16 |
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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