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Overview
This text takes students through the entire process of e-commerce - from strategic planning to actual fulfilment - by explaining the technology of the Internet. It provides coverage of value-chain and how it relates to strategic planning, giving the reader a strategic view on how to analyze the potential profitability of a business on the Internet. The title also provides information on how to start an e-business, covers Internet architecture and incoporates material on desiging, evaluating and managing Web sites. There is also a detailed treatment of e-security and encryption.
| ISBN-13 | 9780130193223 |
|---|---|
| ISBN-10 | 0130193224 |
| Weight | 1.66 Pounds |
| Dimensions | 9.25 x 0.79 x 0.00 In |
| List Price | $98.80 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 497 pages |
| Publisher | Db Prentice Hall |
| Published On | 2001-11-13 |
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