Overview

A core text for a one-semester course in Electronic Commerce, and a supplement for courses on the Internet or Information Technology.Reflecting--and integrating--the authors' extensive experiences as academicians, consultants, and practitioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased point of view, it describes what EC is, explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues.

ISBN-13

9780130727107

ISBN-10

0130727105

Weight

2.95 Pounds

Dimensions

8.00 x 1.00 x 10.00 In

List Price

$92.00

Format

Hardcover

Language

English

Pages

512 pages

Publisher

Pearson College Div

Published On

2001-08-16



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