Overview

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks--all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT.

ISBN-13

9780136100362

ISBN-10

0136100368

Weight

4.05 Pounds

Dimensions

8.75 x 1.25 x 11.00 In

List Price

$217.60

Edition

6th Edition

Format

Hardcover

Language

English

Pages

126 pages

Publisher

Pearson College Div

Published On

2009-10-12



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