Overview

Egocentric network analysis is used widely across the social sciences, especially in anthropology, political science, economics, and sociology, and is increasingly being employed in communications, informatics, and business and marketing studies. Egocentric network analysis requires a unique set of data collection and analysis skills that overlap only minimally with other network methodologies. However, until now there has been no single reference for conceptualizing, collecting, and analyzing egocentric social network data. This comprehensive guide to study design, data collection, and analysis brings together the state of knowledge with the most effective research tools to guide newcomers to this field. It is illustrated with many engaging examples and graphics and assumes no prior knowledge. Covering the entire research process in a logical sequence, from conceptualizing research questions to interpreting findings, this volume provides a solid foundation for researchers at any stage of their career to learn and apply ego network methods.

ISBN-13

9781107131439

ISBN-10

110713143X

Weight

1.40 Pounds

Dimensions

6.25 x 1.00 x 9.25 In

List Price

$79.99

Edition

1st Edition

Format

Hardcover

Language

English

Pages

366 pages

Publisher

Cambridge University Press

Published On

2018-03-22



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