In this comprehensive guide to creating an e-commerce website using PHP and MySQL, renowned author Larry Ullman walks students through every step--designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order--always with security and best practices emphasized along the way. The book uses three e-commerce site examples, so students see the widest possible range of e-commerce scenarios. This fully updated and expanded second edition includes an additional modern payment processing example that reflects changes in PayPal's options and methodologies. There are new chapters on marketing-related functionality incorporating analytics, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP. Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to:

• Think of the customer first, in order to maximize sales
  
• Create a safe server environment and database
  
• Use secure transactions and prevent common vulnerabilities
  
• Incorporate different payment gateways
  
• Design scalable sites that are easy to maintain
  
• Build administrative interfaces
  
• Extend both examples to match the needs of your own sites