Effective Writing Skills for Public Relations
by John Foster
Format: Paperback
ISBN13: 9780749451097
Paperback|9780749451097
✨ Featured Offer
Brand New
$108.67
List Price: $37.50
🚚
See all 2 offers from $44.87 FREE standard delivery by: 28 Mar 2026
Overview
Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
| ISBN-13 | 9780749451097 |
|---|---|
| ISBN-10 | 0749451092 |
| Weight | 0.97 Pounds |
| Dimensions | 6.32 x 0.78 x 8.88 In |
| List Price | $37.50 |
| Edition | 4th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 288 pages |
| Publisher | Kogan Page |
| Published On | 2008-07-01 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 28 Mar 2026
✨ Brand New
Seller details
GridFreed
North Las Vegas, NV, USA
Size: 9x6x0; New. In shrink wrap. Looks like an interesting title!
Free delivery by: 28 Mar 2026