Editing by Design
Format: Paperback
ISBN13: 9781621537601
Paperback|9781621537601
✨ Featured Offer
Brand New
$31.43
List Price: $35.00
🚚
See all 3 offers from $31.43 FREE standard delivery by: 05 Apr 2026
Overview
An Industry Classic, Revised for the Modern Age
This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media.
Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including:
This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media.
Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including:
- How to think about "editing" and "design" as a word person and a design person
- Teamwork and collaboration for story clarity
- Originality and inducement for the reader
- Columns and grids for organization and consistency
- Covers and content listings as tools for deeper reader involvement
- How to use type hierarchy to catch and lure readers
- Representational and non-representational imagery
- Using color as a branding device
| ISBN-13 | 9781621537601 |
|---|---|
| ISBN-10 | 1621537609 |
| Weight | 2.31 Pounds |
| Dimensions | 8.00 x 0.60 x 10.00 In |
| List Price | $35.00 |
| Edition | 4th Edition |
| Format | Paperback |
|---|---|
| Pages | 232 pages |
| Publisher | Allworth |
| Published On | 2021-01-05 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Brand New
Seller details
indoo.com
Avenel, NJ, USA
9781621537601.
Free delivery by: 05 Apr 2026
Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 05 Apr 2026
Brand New
Seller details
Bonita
Santa Clarita, CA, USA
Free delivery by: 05 Apr 2026