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Overview
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/e-marketing-theory-and-application. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
| ISBN-13 | 9780230203969 |
|---|---|
| ISBN-10 | 0230203965 |
| Weight | 1.95 Pounds |
| Dimensions | 7.44 x 1.01 x 9.69 In |
| List Price | $94.95 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 420 pages |
| Publisher | Red Globe Press |
| Published On | 2011-01-11 |
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