Overview

For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.

ISBN-13

9780132461849

ISBN-10

0132461846

Weight

1.32 Pounds

Dimensions

7.17 x 9.25 x 0.87 In

Edition

5th Edition

Format

Paperback

Language

English

Pages

480 pages

Publisher

Published On

2008-11-07



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