E-Marketing
Format: Paperback
ISBN13: 9780132147552
Paperback|9780132147552
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Overview
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketingE-Marketing in Context; Past, Present, and Future; Strategic E-Marketing and Performance Metrics; The E-Marketing Plan; E-Marketing Environment; Building Inclusive E-Markets; Ethical and Legal Issues; E-Marketing Strategy; E-Marketing Research; Consumer Behavior Online; Segmentation, Targeting, Differentiation, and Positioning Strategies; E-Marketing Management; Product: The Online Offer; Pricing: The Online Value; The Internet for Distribution; E-Marketing Communication Tools; Engaging Customers with Social Media; Buying Digital Media Space; Customer Relationship Management. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
| ISBN-13 | 9780132147552 |
|---|---|
| ISBN-10 | 0132147556 |
| Weight | 1.50 Pounds |
| Dimensions | 6.75 x 0.75 x 9.00 In |
| List Price | $160.20 |
| Edition | 6th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 166 pages |
| Publisher | Routledge |
| Published On | 2011-09-20 |
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