Overview

The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability.  Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
ISBN-13

9780131485198

ISBN-10

0131485199

Weight

1.55 Pounds

Dimensions

7.00 x 0.75 x 9.00 In

List Price

$127.33

Edition

4th Edition

Format

Paperback

Language

English

Pages

250 pages

Publisher

Routledge

Published On

2005-04-07


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