E-Marketing
Format: Paperback
ISBN13: 9780130497574
Paperback|9780130497574
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Overview
This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much and not enough marketing or are too narrowly or technically focused on e-commerce. A five-part organization covers e-marketing in context, e-marketing environment, e-marketing strategy, e-marketing management, and a global perspective on e-marketing. Special topics include competitive strategies, e-marketing strategy development, marketing planning, and performance metrics; and coverage of cutting edge strategies beyond the Web databases and analysis techniques, point of purchase scanning, and more. For an e-understanding of marketing and business.
| ISBN-13 | 9780130497574 |
|---|---|
| ISBN-10 | 0130497576 |
| Weight | 0.00 Pounds |
| Dimensions | 7.00 x 1.00 x 9.00 In |
| List Price | $93.80 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 578 pages |
| Publisher | Routledge |
| Published On | 2002-12-11 |
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BooksRun
Philadelphia, PA, USA
It's a preowned item in good condition and includes all the pages. It may have some general signs ...
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