E-Marketing
Format: Paperback
ISBN13: 9780130322647
Paperback|9780130322647
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Overview
For undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing. This book discusses the necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From marketing management perspective Chapter 9. *NEW - E-business models: Looks at how existing business models have been adapted to the Internet and discusses new business models unique to the Web. *NEW - Offline technologies Focuses on marketing practices based on Internet technologies. Introduces offline e-marketing applications, e.g., bar code scanners and uses of electronic databases for customer acquisition and retention. *NEW - Ethics and law: An entire chapter. *NEW - Technology issues: Uses diagrams, analogies and clear explanations to explain how technologies such as targeted advertising, relationship marketing, and content filtering actually work. *NEW - Changing practices. *NEW - Global orientation: Includes first-hand accounts of Internet adoption abroad.
| ISBN-13 | 9780130322647 |
|---|---|
| ISBN-10 | 0130322644 |
| Weight | 1.72 Pounds |
| Dimensions | 9.25 x 0.79 x 7.01 In |
| List Price | $66.67 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 519 pages |
| Publisher | Prentice Hall Business Publish |
| Published On | 2000-09-06 |
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