E-Commerce
Format: Hardcover
ISBN13: 9780131735163
Hardcover|9780131735163
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Overview
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
| ISBN-13 | 9780131735163 |
|---|---|
| ISBN-10 | 0131735160 |
| Weight | 4.23 Pounds |
| Dimensions | 8.25 x 1.75 x 10.00 In |
| List Price | $151.20 |
| Edition | 3rd Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 992 pages |
| Publisher | Pearson College Div |
| Published On | 2006-03-01 |
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Gambrills, MD, USA
[ No Hassle 30 Day Returns ] [ Edition: third ] Publisher: Prentice Hall Pub Date: 3/22/2006 Binding...
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A2ZBooks
Burgin, Ky, USA
Some shelf and corner wear. Text appears clean. Binding is tight and solid in very good condition....
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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