Overview

This text shows how fundamental business concepts apply to the world of e-commerce It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.
ISBN-13

9780538689182

ISBN-10

0538689188

Weight

1.35 Pounds

Dimensions

0.75 x 8.50 x 11.00 In

List Price

$76.00

Edition

1st Edition

Format

Paperback

Language

English

Pages

288 pages

Publisher

Course Technology

Published On

1999-04-13


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