E-Commerce 2015, Global Edition
Format: Paperback
ISBN13: 9781292076317
Paperback|9781292076317
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Overview
E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience-for both instructors and students. *Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.*Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.
| ISBN-13 | 9781292076317 |
|---|---|
| ISBN-10 | 1292076313 |
| Weight | 3.06 Pounds |
| Dimensions | 9.96 x 8.15 x 1.10 In |
| Edition | 11th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 912 pages |
| Publisher | Pearson Education Limited |
| Published On | 2015-02-10 |
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