E-Commerce 2011
Format: Hardcover
ISBN13: 9780136091196
Hardcover|9780136091196
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Overview
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The seventh edition--including all of the data, figures, and tables in the book--has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
| ISBN-13 | 9780136091196 |
|---|---|
| ISBN-10 | 0136091199 |
| Weight | 3.62 Pounds |
| Dimensions | 8.00 x 1.25 x 10.00 In |
| List Price | $202.20 |
| Edition | 7th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 168 pages |
| Publisher | Pearson College Div |
| Published On | 2010-11-08 |
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[ No Hassle 30 Day Returns ] [ Edition: seventh ] Publisher: Prentice Hall Pub Date: 11/18/2010 Bind...
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