Overview

For the undergraduate and graduate e-commerce course in any business discipline. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.

ISBN-13

9780136007111

ISBN-10

0136007112

Weight

3.88 Pounds

Dimensions

8.25 x 1.50 x 10.00 In

List Price

$189.00

Edition

5th Edition

Format

Hardcover

Language

English

Pages

904 pages

Publisher

Pearson College Div

Published On

2008-11-05



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