
E-Business and E-Commerce for Managers
Format: Paperback
ISBN13: 9780130323644
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Overview
Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage includes: planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.
| ISBN-13 | 9780130323644 |
|---|---|
| ISBN-10 | 0130323640 |
| Weight | 2.98 Pounds |
| Dimensions | 9.41 x 7.28 x 1.18 In |
| List Price | $185.40 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 794 pages |
| Publisher | Prentice Hall |
| Published On | 2000-12-29 |
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Burgin, Ky, USA
Free delivery by: 30 Mar 2026