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Overview
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step-by-step digital branding process along with measurement techniques and guidelines.
| ISBN-13 | 9780749469955 |
|---|---|
| ISBN-10 | 0749469951 |
| Weight | 0.74 Pounds |
| Dimensions | 6.25 x 0.50 x 9.50 In |
| List Price | $29.95 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 232 pages |
| Publisher | Kogan Page |
| Published On | 2014-04-28 |
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 02 Apr 2026