✨ Featured Offer
Used, Like New
$9.45
List Price: $27.00
🚚
See all 5 offers from $6.12 FREE standard delivery by: 30 Mar 2026
Overview
In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world's six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.
They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good ≠ magnetic; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good ≠ magnetic; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
| ISBN-13 | 9780307887320 |
|---|---|
| ISBN-10 | 0307887324 |
| Weight | 1.50 Pounds |
| Dimensions | 6.60 x 1.30 x 9.52 In |
| List Price | $27.00 |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 368 pages |
| Publisher | Crown Business |
| Published On | 2011-10-04 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
More Than Words
Waltham, MA, USA
. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonpro...
Free delivery by: 30 Mar 2026
Used, Very Good
Seller details
Midtown Scholar Bookstore
Harrisburg, PA, USA
HARDCOVER Very Good-Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mar...
Free delivery by: 30 Mar 2026
Used, Very Good
Seller details
HPB-Diamond
Dallas, TX, USA
Connecting readers with great books since 1972! Used books may not include companion materials, and ...
Free delivery by: 30 Mar 2026
Used, Good
Seller details
Wonder Book - Member ABAA/ILAB
Frederick, MD, USA
Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markin...
Free delivery by: 30 Mar 2026
✨ Used, Like New
Seller details
Wonder Book - Member ABAA/ILAB
Frederick, MD, USA
Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic d...
Free delivery by: 30 Mar 2026