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Overview
A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for marketing professionals. In each case the purpose has been the same: to capture the essence of a technique so advanced it has changed the style of marketing mix decision making.
| ISBN-13 | 9781740591225 |
|---|---|
| ISBN-10 | 1740591224 |
| Weight | 0.53 Pounds |
| Dimensions | 7.68 x 5.00 x 0.58 In |
| List Price | $16.99 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 224 pages |
| Publisher | |
| Published On | 2003-06-01 |
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 31 Mar 2026