Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning
Format: Hardcover
ISBN13: 9780133552522
Hardcover|9780133552522
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Overview
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you:
- Identify the right data and analytics techniques
- Conduct the analysis and obtain insights from it
- Outline what-if scenarios and define optimal solutions
- Connect your insights to strategic decision-making
- The real value of marketing analytics
- How to integrate quantitative analysis with managerial sensibility
- How to apply linear regression, logistic regression, cluster analysis, and Anova models
- The crucial role of careful experimental design
| ISBN-13 | 9780133552522 |
|---|---|
| ISBN-10 | 0133552527 |
| Weight | 1.50 Pounds |
| Dimensions | 9.57 x 7.25 x 0.93 In |
| List Price | $79.99 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 320 pages |
| Publisher | Pearson FT Press |
| Published On | 2014-06-30 |
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