Customer Relationship Management
Format: Paperback
ISBN13: 9780471271338
Paperback|9780471271338
✨ Featured Offer
Brand New
$85.47
List Price: $100.00
🚚
See all 3 offers from $10.63 FREE standard delivery by: 31 Mar 2026
Overview
Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.
| ISBN-13 | 9780471271338 |
|---|---|
| ISBN-10 | 0471271330 |
| Weight | 1.55 Pounds |
| Dimensions | 8.01 x 0.76 x 9.96 In |
| List Price | $100.00 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 352 pages |
| Publisher | Wiley |
| Published On | 2005-06-13 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Very Good
Seller details
Housing Works Online Bookstore
New York, NY, USA
Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Paperback.
Free delivery by: 31 Mar 2026
Used, Very Good
Seller details
Pink Casa Antiques
Frankfort, KY, USA
Tight, uncreased spine, pages clear and bright, shelf and edge wear, corners bumped, packaged in c...
Free delivery by: 31 Mar 2026
✨ Brand New
Seller details
GridFreed
North Las Vegas, NV, USA
Size: 128x12x159; In shrink wrap. Looks like an interesting title!
Free delivery by: 31 Mar 2026