Customer Relationship Management
Format: Paperback
ISBN13: 9780750655026
Paperback|9780750655026
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Overview
This title views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology.
| ISBN-13 | 9780750655026 |
|---|---|
| ISBN-10 | 075065502X |
| Weight | 1.65 Pounds |
| Dimensions | 7.25 x 1.00 x 9.50 In |
| List Price | $51.95 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 384 pages |
| Publisher | Butterworth-Heinemann |
| Published On | 2003-12-03 |
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