Customer Orientation and Market Action
Format: Paperback
ISBN13: 9780133286670
Paperback|9780133286670
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Overview
Illustrates the importance of understanding customer needs. By integrating research and application, this work helps both students and practitioners gain insights into customer characteristics and needs, and use these insights to improve business decisions.
| ISBN-13 | 9780133286670 |
|---|---|
| ISBN-10 | 0133286673 |
| Weight | 0.90 Pounds |
| Dimensions | 9.25 x 0.50 x 7.00 In |
| List Price | $56.00 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 183 pages |
| Publisher | Pearson College Div |
| Published On | 1997-06-17 |
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