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Book Description
Cruft. It is useless information; it is defective code; it is wasted space. It is... the opposite of what's in this book--but we thought the title might catch your eye.
In reality, this book is designed to help humans (that's you!) get rid of your cruft. When you're creating a marketing campaign, launching a new product, or a designing a website, you might be tempted to do too much--which results in wasted resources, scope over runs, and a dysfunctional strategy.
Is your team functioning at the highest level? Have you learned everything there is to learn? Then this book isn't for you. But if you're a normal human being, you probably have some growing to do--and that's where we come in. We won't let you settle for wasted space.
In Cruft, we offer life hacks for everything under the marketing sun, including:
*Graphic design best practices
*Videography tips
*Content writing dos and don'ts
*Inbound marketing
*Strategy development
*All manner of web app and website delivery keys
*... and a lot more
This book is a hodgepodge guide to marketing success. We cover everything from simple design hacks to total rebrands--and we do it with a healthy dose of sarcasm and snark. Complete with beautiful graphics, short anecdotes, and simple how-to lists, Cruft is a one-stop-shop for all your strategic needs.
Cruft. It is useless information; it is defective code; it is wasted space. It is... the opposite of what's in this book--but we thought the title might catch your eye.
In reality, this book is designed to help humans (that's you!) get rid of your cruft. When you're creating a marketing campaign, launching a new product, or a designing a website, you might be tempted to do too much--which results in wasted resources, scope over runs, and a dysfunctional strategy.
Is your team functioning at the highest level? Have you learned everything there is to learn? Then this book isn't for you. But if you're a normal human being, you probably have some growing to do--and that's where we come in. We won't let you settle for wasted space.
In Cruft, we offer life hacks for everything under the marketing sun, including:
*Graphic design best practices
*Videography tips
*Content writing dos and don'ts
*Inbound marketing
*Strategy development
*All manner of web app and website delivery keys
*... and a lot more
This book is a hodgepodge guide to marketing success. We cover everything from simple design hacks to total rebrands--and we do it with a healthy dose of sarcasm and snark. Complete with beautiful graphics, short anecdotes, and simple how-to lists, Cruft is a one-stop-shop for all your strategic needs.
| ISBN-13 | 9781735892306 |
|---|---|
| ISBN-10 | 1735892300 |
| Weight | 3.74 Pounds |
| Dimensions | 8.50 x 1.00 x 11.00 In |
| List Price | $99.99 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 472 pages |
| Publisher | BookBaby |
| Published On | 2021-12-22 |
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Indiana Book Company
Marion, IN, USA
Ships same or next business day with delivery confirmation. Good condition. May or may not contain...
Free delivery by: 01 Apr 2026