As an ancient city featured by abundance of cultural heritages and legacies of heavy industries, Nanjing has been striving for a decade to transform its economy towards a creative economy by cultivating creative industries. In parallel with the flourishing of creative industries are contest for land resources among differentinterest parties and restructuring of urban land use. Both are new challenges for urban planning. This complex process is examined in this book by an interdisciplinary approach which integrates GIS, ABM, questionnaire investigation and interview.