Creative Advertising
Format: Hardcover
ISBN13: 9780131899117
Hardcover|9780131899117
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Overview
A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession, it discusses the advertising process, media specifics and situations and decision.
| ISBN-13 | 9780131899117 |
|---|---|
| ISBN-10 | 0131899112 |
| Weight | 2.66 Pounds |
| Dimensions | 8.50 x 1.00 x 11.50 In |
| List Price | $45.00 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Pages | 448 pages |
| Publisher | Pearson College Div |
| Published On | 1990-11-01 |
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Bonita
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