9781683506119

Creating Signature Stories

by David Aaker

Format: Paperback

ISBN13: 9781683506119

Paperback|9781683506119

✨ Featured Offer

Used, Very Good

$11.62

List Price: $16.95

🚚

FREE standard delivery by: 02 Apr 2026

See all 5 offers from $5.53

Overview

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories--intriguing, authentic, and involving narratives--apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.

Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

ISBN-13

9781683506119

ISBN-10

1683506111

Weight

0.54 Pounds

Dimensions

5.50 x 0.44 x 8.50 In

List Price

$16.95

Format

Paperback

Language

English

Pages

190 pages

Publisher

Morgan James Publishing

Published On

2018-03-06


View All Offers

Sort by:

Rows per page:

1–5 of 5

Condition
Seller
Seller Comments
Price
Used, Good
Seller details
More Than Words
★★★★★

Waltham, MA, USA

A sound copy with only light wear. Overall a solid copy at a great price!
$5.53

 Free delivery by: 02 Apr 2026

Used, Good
Seller details
Greenworld Books
★★★★☆

Arlington, TX, USA

Good condition. It may show normal signs of use such as light writing highlighting or library markin...
$5.53

 Free delivery by: 02 Apr 2026

✨ Used, Very Good
Seller details
HPB-Ruby
★★★★☆

Dallas, TX, USA

Connecting readers with great books since 1972! Used books may not include companion materials, and ...
$11.62

 Free delivery by: 02 Apr 2026

Used, Good
Seller details
Goodwill Industries of S.W.FL.
★★★★★

Fort Myers, FL, USA

Used book with normal wear. Can include dents & dings or slight peeling & creasing. Used books may h...
$11.63

 Free delivery by: 02 Apr 2026

Used, Very Good
Seller details
HPB Inc.
★★★★☆

Dallas, TX, USA

Connecting readers with great books since 1972! Used books may not include companion materials, and ...
$13.40

 Free delivery by: 02 Apr 2026


Bookstores.com relies on cookies to improve your experience.