
Creating Powerful Brands
Format: Paperback
ISBN13: 9780750659802
Paperback|9780750659802
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Overview
Written by the author of From Brand Vision to Brand Evaluation, this book gives the professional and the student an understanding of the functioning and management of the modern brand. Offering coverage of brand management, it includes an analysis of areas such as e-branding and e-marketing; and of the key drivers of brand value.
| ISBN-13 | 9780750659802 |
|---|---|
| ISBN-10 | 0750659807 |
| Weight | 1.90 Pounds |
| Dimensions | 6.25 x 1.00 x 9.00 In |
| List Price | $51.95 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 496 pages |
| Publisher | Butterworth-Heinemann |
| Published On | 2003-10-22 |
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