Overview

Written by the author of From Brand Vision to Brand Evaluation, this book gives the professional and the student an understanding of the functioning and management of the modern brand. Offering coverage of brand management, it includes an analysis of areas such as e-branding and e-marketing; and of the key drivers of brand value.

ISBN-13

9780750659802

ISBN-10

0750659807

Weight

1.90 Pounds

Dimensions

6.25 x 1.00 x 9.00 In

List Price

$51.95

Edition

3rd Edition

Format

Paperback

Language

English

Pages

496 pages

Publisher

Butterworth-Heinemann

Published On

2003-10-22



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