9780072518764

Crafting and Executing Strategy with PowerWeb and Concept/Case TUTOR Card

Format: Paperback

ISBN13: 9780072518764

Paperback|9780072518764


Overview

Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the “how” and not just the “what” and “why”. Thompson’s coverage of Michael Porter’s classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.

ISBN-13

9780072518764

ISBN-10

0072518766

Weight

2.98 Pounds

Dimensions

7.60 x 0.90 x 9.90 In

List Price

$108.13

Edition

12th Edition

Format

Paperback

Pages

22 pages

Publisher

McGraw-Hill/Irwin

Published On

2001-07-18



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