Crafting and Executing Strategy
Format: Hardcover
ISBN13: 9781265807368
Hardcover|9781265807368
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Overview
"Entrepreneurial leadership and commit the enterprise to conducting business in a fashion shrewdly calculated to produce good performance. A strategy provides a roadmap to operate by a prescription for doing business, a game plan for building customer loyalty and winning a sustainable competitive advantage over rivals. The second need is that of molding the independent decisions and actions initiated by departments, managers, and employees across the company into a coordinated, company wide game plan. Absent a strategy, managers have no framework for weaving many different action initiatives into a cohesive whole, no plan for uniting crossdepartment operations into a team effort"-- Provided by publisher.
| ISBN-13 | 9781265807368 |
|---|---|
| ISBN-10 | 1265807361 |
| Edition | 24th Edition |
| Format | Hardcover |
|---|---|
| Publisher | |
| Published On | 2024-02-01 |
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