Crafting and Executing Strategy
Format: Paperback
ISBN13: 9780073023076
Paperback|9780073023076
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Overview
Part I: Concepts and Techniques for Crafting and Executing Strategy Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy Chapter 3: Evaluating a Company’s External Environment Chapter 4: Evaluating a Company’s Resources and Competitiveness Chapter 5: The Five Generic Competitive Strategies--Which One to Employ? Chapter 6: Beyond Competitive Strategy—Other Important Strategy Choices/Options Chapter 7: Strategies for Competing in Foreign Markets Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations Chapter 9: Diversification: Strategies for Managing a Group of Businesses Chapter 10: Strategy, Ethics, and Social Responsibility Chapter 11: Building Resource Strengths and Organizational Capabilities Chapter 12: Striving for Operating Excellence Chapter 13: Corporate Culture and Leadership Part II: Cases in Crafting and Executing Strategy
| ISBN-13 | 9780073023076 |
|---|---|
| ISBN-10 | 0073023078 |
| Weight | 2.55 Pounds |
| Dimensions | 7.75 x 0.75 x 9.75 In |
| List Price | $117.67 |
| Edition | 14th Edition |
| Format | Paperback |
|---|---|
| Pages | 640 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2004-07-02 |
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