Overview

Presents research findings from the literature and cutting-edge strategic practices of companies that have been incorporated to keep step with both theory and practice. This work includes a selection of cases that is diverse and which complements the text presentation.

ISBN-13

9780071285902

ISBN-10

0071285903

Weight

3.69 Pounds

Dimensions

9.90 x 8.10 x 1.41 In

List Price

$59.36

Edition

16th Edition

Format

Paperback

Publisher

McGraw-Hill Higher Education

Published On

2007-11-01



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