Overview

Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.

ISBN-13

9780071316996

ISBN-10

007131699X

Weight

2.33 Pounds

Dimensions

8.00 x 1.00 x 9.90 In

Edition

18th Edition

Format

Paperback

Pages

640 pages

Publisher

Mcgraw Hill Higher Education

Published On

2011-08-01



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