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Overview
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media.
| ISBN-13 | 9780809335282 |
|---|---|
| ISBN-10 | 080933528X |
| Weight | 1.10 Pounds |
| Dimensions | 6.13 x 0.80 x 9.25 In |
| List Price | $45.00 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 278 pages |
| Publisher | Southern Illinois University Press |
| Published On | 2016-11-30 |
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Midtown Scholar Bookstore
Harrisburg, PA, USA
Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may ha...
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Dallas, TX, USA
Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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