Overview

Easy to start-up and use - even for students and instructors with no computer experience - this DOS-based multi-business unit computer simulation provides players with real-world experience in managing strategic choices and in engaging in negotiations. The instructor's manual contains instructor and student disks. *Expanded international focus to cover major emerging markets. *Allows the administrator to set a parameter for the exchange rates for these countries. *This information is available on the Internet so students in most universities can read about these countries easily and for free. *Allows multiple acquisitions and divestitures in a decision period. *Presents new incidents that address corporate culture and the learning organization. *Includes the possibility of creating a joint venture situation. *Incorporates new trends in strategic management including: Possible marketing and production in foreign countries and the configuration of a multinational corporate structure: Impact of exchange rates for multinational firms: The incorporation of quality management on an organization-wide basis. *Easy to install the software on local area networks. *Uses the latest theories of

ISBN-13

9780135955888

ISBN-10

0135955882

Weight

0.83 Pounds

Dimensions

8.75 x 0.50 x 11.00 In

List Price

$33.60

Edition

3rd Edition

Format

Paperback

Language

English

Pages

152 pages

Publisher

Pearson College Div

Published On

1998-09-04



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