
Corporation
Format: Paperback
ISBN13: 9780131001435
Out of Stock
Overview
Easy to start-up and use—even for learners with no computer experience—this multi-business unit computer simulation provides players with real-world experience in managing strategic choices and in engaging in negotiations. The simulation involves the takeover and continuing operation of a multi-divisional, multinational corporation. In playing the simulation, players acting as management teams make a variety of decisions that will have an impact on the future of their company, e.g.: the type and size of strategic business units (SBUs); the quality of product/service that will be delivered to the marketplace; the prices for all products in the portfolio; and the size of the sales force. For individuals who need to employ efficient market strategy and decision-making in a variety of industries.
| ISBN-13 | 9780131001435 |
|---|---|
| ISBN-10 | 0131001434 |
| Weight | 0.67 Pounds |
| Dimensions | 8.50 x 0.25 x 11.00 In |
| List Price | $79.80 |
| Edition | 4th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 112 pages |
| Publisher | Pearson College Div |
| Published On | 2002-07-12 |
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