9780273658542

Corporate Strategy

Format: Paperback

ISBN13: 9780273658542

Paperback|9780273658542


Overview

In the fast moving area of strategy, this text provides the most comprehensive treatment of both rational and creative approaches to the subject.

This revised and fully-updated edition continues to present a comprehensive, well-structured and critical treatment of strategic management for both the private and public sectors.

Building on the success of previous editions, this highly acclaimed textbook will now include the latest developments in the area including: resource based strategy, and customer-driven strategy.

With a teaching package that includes a lecturer's manual, powerpoints, extra long cases, and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource.

Suitable for both undergraduate and MBA students on basic strategy courses.


ISBN-13

9780273658542

ISBN-10

0273658549

Weight

3.22 Pounds

Dimensions

7.50 x 1.25 x 9.25 In

List Price

$97.50

Edition

3rd Edition

Format

Paperback

Language

English

Pages

872 pages

Publisher

Ft Pr

Published On

2003-04-01



View All Offers

Sort by:

empty cart

No Offers for this book


Bookstores.com relies on cookies to improve your experience.