9781529420241

Copywriting Third Edition

Format: Paperback

ISBN13: 9781529420241

Paperback|9781529420241


Overview

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

ISBN-13

9781529420241

ISBN-10

1529420245

Weight

1.41 Pounds

Dimensions

6.80 x 0.85 x 9.70 In

List Price

$35.00

Edition

3rd Edition

Format

Paperback

Language

English

Pages

240 pages

Publisher

Laurence King Publishing

Published On

2022-10-18



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