CoolSearch
Format: Paperback
ISBN13: 9781841124308
Paperback|9781841124308
✨ Featured Offer
Brand New
$32.49
List Price: $45.00
🚚
See all 5 offers from $10.27 FREE standard delivery by: 04 Apr 2026
Overview
There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties-somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers.
But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street-wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and L'Oreal and their championing the latest trends and thinking are throughout the book.
Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School's Costas Markides, Strategos's Gary Hamel and Insead's W Chan Kim and Renee Mauborgne.
But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street-wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and L'Oreal and their championing the latest trends and thinking are throughout the book.
Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School's Costas Markides, Strategos's Gary Hamel and Insead's W Chan Kim and Renee Mauborgne.
| ISBN-13 | 9781841124308 |
|---|---|
| ISBN-10 | 1841124303 |
| Weight | 0.88 Pounds |
| Dimensions | 6.20 x 0.82 x 9.29 In |
| List Price | $45.00 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 256 pages |
| Publisher | Capstone |
| Published On | 2004-04-16 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Like New
Seller details
Bookmonger.Ltd
Hillside, NJ, USA
Free delivery by: 04 Apr 2026
Used, Very Good
Seller details
Altra Trading Inc
NEW YORK, NY, USA
Book in Great Condition. No Highlighting or Any Marks. Ships via USPS From NY.
Free delivery by: 04 Apr 2026
Used, Like New
Seller details
GreatBookPrices-
Columbia, MD, USA
100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locat...
Free delivery by: 04 Apr 2026
✨ Brand New
Seller details
GreatBookPrices-
Columbia, MD, USA
100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locat...
Free delivery by: 04 Apr 2026
Brand New
Seller details
Alibris
Sparks, NV, USA
Print on demand Intended for professional and scholarly audience.
Free delivery by: 04 Apr 2026