Overview

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
ISBN-13

9781111221782

ISBN-10

1111221782

Weight

4.23 Pounds

Dimensions

9.00 x 1.25 x 10.75 In

List Price

$291.33

Edition

15th Edition

Format

Hardcover

Language

English

Pages

800 pages

Publisher

South-Western Cengage Learning

Published On

2011-01-01


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