Overview

Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
ISBN-13

9780030626388

ISBN-10

0030626382

List Price

$41.50

Edition

4th Edition

Format

Hardcover

Pages

656 pages

Publisher

Dryden Press

Published On

1983-01-01


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[ No Hassle 30 Day Returns ] [ Edition: Fourth ] Publisher: Dryden Pub Date: 1/1/1983 Binding: Hardc...
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